The Enterpex Guest Collective is one of the largest independent data sources for operators and creatives in the themed entertainment and attractions industry.
Built through responses from real park-goers, we have thousands of quantitative and qualitative data points that can be cut by a variety of demographics. Want to know what single mothers in the UK aged 25-35 who identify as LGBTQ+ budget per visit? We can tell you.
Our data source grants access to something the industry has long been missing: a diverse, but detailed independent view of how modern guests think, feel, and behave.
We offer standardised and custom packages to access our guest-led insights. We also offer bespoke consultancy services, where the Enterpex Guest Collective provides key stakeholders an invaluable benchmarking tool. One that can answer previously unanswerable questions, help inform decision-making, and take the stress out of market research. Want to know more? Get in touch today.

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Acquisition
We incentivise members of the public to join the Guest Collective through a variety of reward mechanics.
New members volunteer information about their visiting party, key demographics, and relevant interests.
Data Collection
Upon joining, new members are encouraged to complete an Entry Survey to qualify for particular benefits.
This survey gathers information about their habits, preferences, needs, and behaviours as they pertain to the industry.
Analysis
The survey data we collect is anonymously mapped to key demographics through an Enterpex dashboard.
Our dashboard allows us to then segment by key demographics and interpret detailed and invaluable insights.
All of our data is gathered and processed in compliance with UK GDPR law. Any special category data (such as disability, ethnicity, or sexual orientation) is optional for our members to provide and only ever processed anonymously.
Explore pricing for our standardised and customisable Guest Insights Reports. Whether you're making a £20 million decision or just need some basic market research, we have a package to suit your business' needs and budget.

All of these questions and more, we have the answers to by segmented demographics. For more information about how we use the Enterpex Guest Collective in our consulting work and how we can help your team, please do get in touch.